Business & technology
Learning to code by making something that works
Edon Luta was building MasterOnce around learning to code through practice, play and making things. I shared his invitation to beta testers before the planned App…
Explore the archive
Business & technology
Building a company brings ideas into contact with real people. Start with my 13 months building alongside a full-time job, then explore how I think about a founder’s focus and listening to what people actually need.
For building with AI, begin with one task and the right learning tools, or follow my Be The One challenge and learning to code by making something work.
Business & technology
Starting a business with AI, content and community
An office. A logo. A business card. None of them tells you whether anyone needs what you are building. In 2026, I would start with AI,…
Business & technology
Why we put deeper profiles at the centre of dua 5.0.0
For dua 5.0.0, we spent months on a question: how can a profile show more of a person? More photographs, longer answers and questions for our…
Business & technology
Why a dating app charges for premium
A one-star review asked why dua was not completely free. My answer began with the people behind the screen. A team builds and maintains this service.…
Business & technology
Building in public? Get ready for the energy vampires.
Building in public boundaries protect the time and attention a project needs. This is my blunt reflection on that experience. My later post on…
Business & technology
Keep the job, take your purpose seriously
You can take your purpose seriously and still go to work tomorrow. Your salary can give an idea time to grow. You do not have to…
Business & technology
What children see when they visit your workplace
My three boys came to dua. I talk about high standards when building a company. Having them there brings that ambition closer: what would they learn…
Business & technology
The people behind the logo: a Sunny Hill moment
Fjolla, in the front row at Sunny Hill, representing dua. Our Lead Customer Support at the time. A moment I wanted to celebrate.
Business & technology
Taking a digital product into a real festival
Sunny Hill in Prishtina gave us a concrete setting for Spotted: people at the same festival who might want to find someone they had crossed paths…
Business & technology
Read with a problem in mind
What are you trying to understand right now? Start there when choosing a book. That was my advice in November 2023, and it is a question…