Business & technology

Listen to what people actually come to you for

Valon Asani · · 1 min read

Updated September 26, 2026

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Love, friendship, business. We began with several reasons people might use dua. By July 2023, I was explaining why we had focused on dating: love was what people mainly came for.

A founder can imagine many reasons for a product to exist. The people using it may give one of them much more weight. I want to hear that before defending my original plan.

When someone uses your product, what are they hoping will happen? Ask them to describe the situation that brought them there. A particular moment or need tells you more than a general answer about whether they like the idea.

Listen for differences too. One conversation is one perspective. Look for the questions that return across conversations, and keep track of what people do as well as what they say.

A clearer focus means deciding what receives your attention first. It can shape the way you explain the product, the experience you build and the questions you ask next.

In that interview, I also spoke about shared values and building families. Those were part of how I described the relationship mission. The practical founder question remains: if one need is becoming central, is your product making it easier to pursue, or are your other possibilities getting in the way?

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