Business & technology
431 beta testers. And I had not said “launch”.
Be The One reached 431 beta testers before I had given permission for the release. AI had launched it. I had not expected that.
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Business & technology
Building a company brings ideas into contact with real people. Start with my 13 months building alongside a full-time job, then explore how I think about a founder’s focus and listening to what people actually need.
For building with AI, begin with one task and the right learning tools, or follow my Be The One challenge and learning to code by making something work.
Business & technology
700,000 international users. And still, a decision to focus.
dua had grown beyond the Albanian community. The next question was who each brand should serve.
Business & technology
Before you apply again, make your work easier to see
Before you send the next application, show me what you can do. A website, a clear LinkedIn profile, a few pieces of work. Give the person…
Business & technology
Building Be The One with AI: the challenge I set myself
For Be The One, I set myself a challenge: build without fundraising, using AI for code, research, strategy and content. I wanted to find out how…
Business & technology
Why we put dua’s advertising at airport arrivals
The feeling of waiting for someone you love was the reason we placed dua’s advertising at airport arrivals. The idea behind the placement.
Business & technology
How to ask for useful feedback on your business idea
“What do you think of my business idea?” Give me something I can respond to. Who is it for? What problem does it solve? Where are…
Business & technology
Work like a lion: focus, effort and a real pause
What I mean by “work like a lion”: save your energy, direct your effort and make room to stop. A work metaphor, not a formula for…
Business & technology
Building my business alongside a full-time job: the 13-month transition
For 13 months, I had two working lives. My full-time job paid the bills. The hours left over went into my business. The transition began long…
Business & technology
Building an app with AI still takes persistence
Is building an app with AI difficult? Yes and no. Getting started can be quick. Returning to the part that still does not work is where…
Business & technology
AI for beginners: choose a task before choosing another tool
ChatGPT, Claude, Manus, Google AI Essentials, CS50. That was my starting list for learning AI and programming. But collecting names is the easy part. Choose something…