Sunny Hill in Prishtina gave us a concrete setting for Spotted: people at the same festival who might want to find someone they had crossed paths with. That was the idea behind our announcement and the team’s planned presence.
This was the plan for that festival, not a current schedule. The question underneath it still matters to me: why would someone at a real event care about the app?
At an event, the product competes with everything happening around it. A useful explanation starts with the situation, not a list of features. What might someone want to do there? How does the app relate to that moment?
In the caption, that connection was meeting people within the festival setting. A team can use such a specific situation to make its explanation clearer. It also provides questions to listen for: what is confusing, what feels relevant and what people expected to happen.
A stand, a team and a social post can make a brand visible. They do not by themselves tell you whether the product was useful. Before an event, define what you want to learn and how you will record it without collecting unnecessary personal details.
Afterwards, distinguish what was planned from what actually happened. Keep observations, questions and measured results separate. The Sunny Hill post preserves an ambitious moment in the company story. The lesson I take from it is to connect the product with a real situation, then stay curious about whether that connection makes sense to the people there.
One moment I kept from Sunny Hill was Fjolla representing dua in the front row.