It’s about building community before building a product
Valon Asani ·· 2 min read
Building community before product starts with identity, trust and participation. Here are the five steps that worked for us, along with an example from dua.com. The question is what gives people a reason to join, contribute and return.
A 5-Step process for building a great Community that worked for us:
Understand & create your Identity
Build Trust by being transparent & responsive
Engagement & Participation is key
Reward: Give Value to the community
Repeat & Grow
As important as defining what your community is about:
Define what your community is not about. Exclude.
Otherwise, it loses its identity.
Example in real:
1) Identity: dua.com for Albanian worldwide
2) Trust: Sharing weekly and monthly reports about our progress, sending newsletters to our community, communicating daily on our social media, answering all questions through our support (over 2’500 tickets so far!)
3) Participation: 2-way-communication, polls, surveys, AMAs, soon: in-App chat #duaa with the community), give-aways, community-marketplace, community-feedback that leads to new features/improvements – and way more to come!
4) Reward: The value we give to our community is dedicated #matchmaking through our app, they meet real verified people online whom they can match (over 1 Million matches so far). The marketplace is for everyone in our community, sell & buy. Win-Win-Win.
5) Repeat & Grow: We’re growing right now at about 1’000 people per day, which is amazing! We just crossed 180’000 registered users!
I recommended Astra/GPT-6 in my September 29 post. I also said that my credits ran out quickly. Claude was my backup.
·1 min read↗
Letters from Valon
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