Your business does not have to be the biggest. It needs to stand out. That was the point of my short post from the trip.
It is a useful question for anyone building something: what makes people notice your offer and remember it?
Size is easy to compare. Being recognisable asks a different question about what you bring to people. This was a brief thought about visibility, rather than a promise that attention alone makes a business succeed.
Original social post · 2026-10-10