Business & technology

What our Euro 2024 release says about building a product

Valon Asani · · 2 min read

Updated September 26, 2026

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Original video. The written article below is available in English, Albanian and German.

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Euro 2024 was starting, and our dua team had a release ready. Languages, discovery, visibility controls, design—and the testing and fixes behind them. I wanted to celebrate the people who had brought those pieces together.

It is a historical launch update. The features, ratings and plans in the original caption describe that moment; they are not a promise about the app today. Looking back, the interesting part is how many pieces of a product have to work together.

The release also included a website and a refreshed visual identity. Some work makes a striking announcement. Other work becomes noticeable mainly when it is missing. Both belong in the story of a launch.

For a team preparing a release, the useful exercise is to connect each item to a user’s next step. Can someone understand the interface? Decide what to share? Find a relevant person? Complete the action they came for? A list of shipped changes is the beginning of that assessment.

In the post, I describe a goal of delivering value early in a person’s app experience and express enthusiasm for future matchmaking work. A goal is a direction for the team. It does not establish that every person had that experience or that a planned improvement delivered its intended result.

That is how I would read this announcement now: a record of effort and ambition around a specific launch. Celebrate the team. Then keep asking whether the experience works for the person opening the app.

I explained one part of that release through Spotted and the people whose paths cross yours.

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