The challenge is not the number “one million euros”. The challenge is creating a product that people are willing to pay for.
That was the point of my short reflection while building BeTheOne. A revenue target can be written down quickly. It does not, by itself, tell us whether people value what we are making.
I want to keep the focus on the product and the people using it. The useful question comes before the impressive number: are we creating something people actually want?
Original social post · 2026-10-09
In a related post I connected price with the value someone sees in discipline and personal development. That is my view of the offer, not proof of what every customer should pay. The useful test is whether the product delivers something that matters to the person using it. The price-and-value reflection.